Asian A-listers on the spot at the top of the fashion
Arriving in a parade of Christian Dior Paris Fashion surrounded by a horde of photographers and childminders, Korean star Gianna June quickly darkens the already seated Oscar-winning actress Jennifer Lawrence.
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One of the best known in Asia, after a series of box office smashes faces, the actress is one of an elite group of bankable names the attention of the fashion world.
The designers have long sought to help Hollywood stars to sell their collections, but also the purchasing power of consumers in countries like China and South Korea is growing, it is now the turn of the Asian A-listers.
Taiwanese model and actress Lin Chi-ling was also in Paris for the fashion shows, where she received the red carpet with Karl Lagerfeld Chanel show.
At a time when the fashion houses increasingly gaining new customers in countries from China to Singapore, Lagerfeld has the meaning of the East with a mixed show emphasized "ruin" old world with new world represented by a futuristic fantasy city of Asia.
Raf Simons multi-cultural show for Christian Dior, now also a clear field for customers was in new markets.
The Belgian designer, who in the world put such models on the podium, said the Dior collection shows "not only in Paris and France, but the rest of the world".
Brian Buchwald, general manager Bomoda, a news website for Chinese consumers of luxury goods, Hahn said in the needs and wishes of Chinese customers was now "the prime opportunity for Western companies."
"The growing importance of the Chinese consumer is driving their business," Buchwald told AFP from New York, adding that last year, they were "responsible for 60 percent of all purchases of luxury goods Europe."
These harsh economic realities are the reason Paris Fashion expect many other Asian celebrities on their ranks in the coming years to see.
One of the highest profile stars Asian is Chinese actress Fan Bingbing, the Paris fashion shows as well as the film festival in Cannes, where she photographed wearing Valentino, Elie Saab and Laurence Xu was visited.
Known in the marketing world as KOL (Key Opinion Leader), Buchwald said the appeal of star designers and manufacturers of luxury goods comes from "her beauty, to achieve a sense of fashion and the ability to move and Chinese consumers."
"She's a risk taker, she breaks the mold. She made her own fashion choices and while many Chinese women may not be comfortable enough to wear that Fan Bingbing can be very difficult for them that it is there only to certain decisions meet, "he says.
To Buchenwald, the Chinese consumer is relatively new influence in the luxury market and therefore greatly by celebrities.
"So when Fan Bingbing is a fashion icon in China and Chinese women this is Fan Bingbing door in a way to see a lot more quality than we with Western celebrities and the western luxury consumer is to buy" he added.
And it is not only the fashion and luxury with celebrities to use the Asian purchasing power.
In the world of the film, the makers have of "Iron Man 3" ensure that their film was used up to the public in China by a special role in the Chinese version of the fan.
"It was not essential to the film, to the point where they could literally cut it out - but they do, to make them more attractive to Chinese consumers' product, Buchwald said.
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"It was almost hard naked for Chinese consumers, essentially saying," We do what it takes "," he added.