caps fashion is a trend
The designer is the latest victim of a market increasingly difficult to enter into voluntary administration this week after 12 years of activity. A few weeks before the company went into liquidation Lisa Ho after 30 years.
Johnston cited a number of issues related to small and medium-sized fashion on the local and international production, cash flow, online shopping, mobile international retailers in Australia and also the changing habits of customers.
"There are many things that have snowballed in the last 12 to 18 months," Johnston told The Australian.
With half of the wholesale business, the cash flow was a "huge problem."
Johnston said, most retailers are spoiled for choice in terms of products available, including overseas cheaper products, the designers had meant to play by their rules spoiled.
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"If retailers do not sell anything for six to eight weeks, and it's simply returned. Solder as it has become," she said.
With a production of more and more difficult due to union rules outworker focusing difficult, many designers are forced to produce their goods on the sea, like Johnston, has come with their own problems.
"My three best sellers in the last three months have had quality problems," Johnston said.
"If you talk to the manufacturers, they accept no responsibility for them."
The high dollar Johnston almost wiped out the international business, especially in Europe, Hong Kong and the United States around the year 2010.
"This is something we can not control, and that is big dollars," she said.
In this mixture, the invasion of international high street labels such as Topshop and Zara and the fact that it is increasingly undermining no import duties on luxury goods online shopping rights, and in the medium term.