Creative Class | Alexandre de Betak, fashion and event producer
The multidisciplinary wizard behind the parades brands like Christian Dior, Hussein Chalayan, Rodarte and speak forth on his personal and professional - and passion planning and adrenaline that go into organizing a parade of world class.
NEW YORK, USA -. "Virgin Brides, Ukrainian snowshoes" Tribute to John Galliano Fall 2009 show his signature label was as dull as it was absurd. But in the hands of producer Alexandre de Betak parade these six words are the principle of the now legendary show with a tunnel, clear multi-color laser beams and artificial snow. Coupled with extravagant creations of the designer, which saw the audience was like something from another galaxy.
Other galaxies are, in fact, an ancient source of inspiration for Betak. Earlier this week he was in Moscow, where he built a gigantic mirror box on the historic Red Square in the city. It was yet another mega project for Christian Dior, a longtime customer of Betak, with a brand new production of the fall 2013 ready-to-wear show in Paris last March, a VIP dinner and a concert by Brian Ferry.
However, the highlight of the trip was a visit to the Memorial Museum of Cosmonautics in Moscow Betak, a place from another world devoted to the heyday of the Soviet space program. "My schedule was, as usual, crazy, but in the middle of all this, I could become one of my favorite places in the world to escape. I have been collecting since I was five robots and love everything about space, to see the great Russian space ship was almost like a dream come true. "
De Betak has been in the fashion industry for 25 years and has more than 600 shows. In Dior, it produces parades, facilities, events and exhibitions for Hussein Chalayan, Rodarte, Jason Wu, Viktor & Rolf, Michael Kors, Berluti and H & M, among others from its offices in Paris, New York and Shanghai. He produced the first fashion Miu Miu (New York 1994) and the Victoria's Secret webcast crashed the company's famous website in 2000.