Juliette Hogan and the fashion industry

31/07/2013 15:44

 

Michael Kors On SaleMoney is not easy in the changing world of fashion. Turn his company over 10, says designer Juliette Hogan Zoe Walker about his complex relationship with the industry. Earlier this year, Juliette Hogan hosted a party at his new work space. Unlike most parts of the fashion was for breakfast, with 30 friends, the media and employees sitting with two decorated with white flowers and white shells white tables talk and eat toasted cereal made from the Father Hogan. She had not yet officially moved into the area 200sq m, and it was a chance for the 34-year-old fashion designer before the show racks of clothing, bolts of cloth and took over the office everyday. There were clothes, too: The models discussed and laughing in the sun, presents summer collection of Hogan, which is in stores the 15th August pieces from the spring /. They all wore white Converse sneakers, parted on the side with poker straight hair, lounging on the beautiful organza skirts and shirts, a graphic geometric print and patchwork silk T-shirts and casual gray marle and suitable for dryer. It was very easy and grew up, and shows how certain point Hogan was. But the designer determines and unadorned, with a sense of humor, has a complex love-hate relationship with the industry was in the last 10 years. "I am interested in my business," she said frankly: "I'm not interested in fashion." The headquarters of Juliette Hogan is on a banal road at the end of Dominion Rd City, nestled next to the engineering, textile wholesalers and auction house. It is a charming open, light and airy, with wooden floors and sockets hanging from the ceiling that is. Upon his former life as a sewing They moved it in April. The new workshop has changed the lives of Hogan: It was previously on his Ponsonby Rd ​​shop, a relatively small space in which they fought and her design assistant, a model based find uses the cutting table. Racks of clothing were stacked in the kitchen. There was not much spare room for the office and no privacy. As the company continues to grow, it was time to look for something bigger. Hogan goes to work every morning just before 08.00 clock, comes half an hour's rest before the rest of his small team. On his desk, a trestle table with painted top, a Mac, a large glass of almonds and a white orchid in a white vase behind her, Derek Henderson is a great image of a suburban street pinned empty and collage of pictures on the wall. Other features of the service include with the exception of the needs of the typical fashion design and pattern cutting tables, fabric rolls two clear layers Scandinavian-inspired gray, even burned 2.5 kg Jo Malone candle antlers on the wall of a hunting trip and a vase of white lilies on a wooden conference table. Hogan is very specific about what they do and do not like: white flowers only, no bright colors and no capital letters (it says it is approximately proportional). This leads to clear and aesthetic in its collections, which have matured and are defined more in the past few seasons. Clothing Hogan obviously not sexy, they are not cute and original. They are discreet, convenient on. There are pieces to work with a wide range of women by a 23-year-old at a party, a 35-year-old can be enjoyed support to brunch on the weekend, and a 50-year-old around. It is clean and minimalist, elegant and casual yet tomboyish - a loose sweater over a silk dress, a white worn with a long skirt, silk shirt dress swipe thrown. Not distinguished label and Prim, who seems stuck, a remnant from the time when the folds of his signature were. "I do not think it more true to the brand," she said of aspiring day. "This is different from how I see what I do, but I think maybe if people take brand awareness, it can be been there two or three seasons when he was very respected and vintage-inspired."mk bags outlet 5/9 --