Love Reasons Emporium London Chanel
If you are not a trip to New Bond Street flagship Chanel still large, the president of the label of fashion have planned, Bruno Pavlovsky, to explain to you exactly why a visit as soon as s' should pay is opened on Wednesday.
"There is no equivalent, and this is very special, because it's London," he said. "As an interior designer Peter Marino, has succeeded is to compensate for the architecture, art and fashion This is a new angle to do for us; .. A new way of seeing our collections Anything you want, you can find Chanel - if a lipstick , a bag or a nice dress - and that's exactly what we offer our customers the feeling of want here, I want them to feel comfortable .. feel good when we are in a very special relationship with our customers have created and they are going very loyal to us, it is our duty to continue to seduce -.'s important. "
If Chanel is to open a store was, Bond Street is a new home, what would it look like - created expansive three floors with an impressive installation beads followed by French artist Jean-Michel Othniel as the impressive centerpiece. The space replaces the old, a little smaller, Bond Street boutique brand - can occupy the 26 Old Bond Street. Pawlowski raises the popularity of London on the retail market as the reason that made the brand so long to open a department store in the city.
"We had the right opportunity and Bond Street to find old and new, is very low," he said. "Many brands want to be able to have their flagships here. There is a lot of competition to be here, it's hard."
Karl Lagerfeld himself had little to do with the aesthetics of the store, so that the architect and designer Peter Marino - who is responsible for the design of most shops Chanel. Rather, creative director of the label focuses on the design of eight collections per year that Chanel created. How's he doing? "Well, it's pretty good," Pawlowski said. "He knows what he's doing."
For Marino, who has worked with the fashion house since 1995, research is essential if you're trying to encapsulate the essence of the label.
"The history of the brand is incredibly important," he said. "I studied extensively brand and stick with seasonal changes by attending the shows each season and keep a very close eye on the product, still informs the physical environment that we create for shelter, for example with the Commission beads -. Jeans Michel Othniel large chain hanging sculpture to date - the artist reflects the spirit of Chanel in a monumental scale level of understanding and trust that has been developed to work with Chanel for many years, that is what has allowed us to successfully to work over and over again "..
Strengthen Pawlowski hope Chanel trading center in London "special relationship" with the brand UK. He recalled that the link label goes a long way with the UK? Back - Coco Chanel was a passionate lover of the UK - especially Scotland, location and Crafts Chanel. It was the success of Little Black Jacket exhibition label, staged at the Saatchi Gallery, the British also had a newer Chanel indication that their French colleagues addictive.
"There is a lot of history here, small, public and private," he said. "This business will anchor this relationship. It represents the power of brands and today we feel very comfortable here."